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BHS introduces its stylishly re-branded image in Jordan

Amman, Jordan – October 2013 – British Home Stores (BHS) recently celebrated the re-branding of the store in Jordan. To commemorate the occasion, THE Group – the retail pioneer behind Cozmo, Hamleys, BHS and Readers – hosted a trendy event on Wednesday, October 23, at the BHS store inside the flagship 7th Circle Cozmo centre. The event was held under the patronage of the British embassy.

The recent renovation of BHS in Jordan falls in line with the new global identity of the brand. BHS has elevated its fashion credibility through its rebranded image, which perfectly embodies its message of ‘Stylish ideas made simple.’ The Jordanian re-launch event treated guests to a taste of the brand’s new image, with a fashion show highlighting the store’s fashionable new offerings. The event also welcomed the attendance of Rajae Qawas and Tima Shomali, stars of the acclaimed TV show, Fe-male.

“Since establishing BHS in Jordan, we at THE Group have maintained a steadfast commitment to representing the brand with the highest level of care and dedication,” said THE Group CEO Imad Bukhari. “With the successful inauguration of BHS’ rebranding and renovation in Jordan, we believe that our customers will be more delighted than ever with the image, convenience and value of the globally renowned store.”

BHS is a British department store chain offering quality clothing for women, men and children, as well as household items, including bed linens, cutlery, crockery, lighting and more. The store boasts a stylish array of simple, edited fashion selections for the modern mum and her entire family. BHS operates more than 180 stores throughout the United Kingdom and, since 1985, the brand has been franchised to stores throughout Europe, the Middle East and Asia. The brand was introduced to Jordan in 2003 by THE Group and has quickly garnered a continually expanding, loyal customer base.

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